Great learning’s indeed and I would suggest that EVERY business owner and Property Investor read the Innocent book which goes into greater detail about how they built the business and the many lessons they learned along the way.

It is right up to date as well and includes why they sold 20% of the business to Coke and the TRUTH behind their decision Vs the Press hype and negativity.

As Winston Churchill said: Never, Never, Never Give Up!

Sound advice indeed.

All the best

Paul

Great learnings…I have heard so many similar stories about not giving up.

There is the tale of the gold speculator back in the US mid-West who bought a parcel of land, as he was sure there was a seam of Gold running through the land.

He was so sure that he mortgaged all that he had to raise the funds to purchase the expensive boring equipment and hire a team – then set about his task.

He worked the land relentlessly for many years – until he ran short of funds and decided that he had made a mistake after all.

He sold his equipment for a tenth of what he had paid, and walked away from the whole thing.

The speculator that purchased the land & equipment was more savvy though, and had carried out extensive geological surveys of the area beforehand.

As a result, he stared drilling in a different spot, and within 3 weeks hit the largest seam of Gold seen for many, many years!

The seam had stated less than 10 feet from the point where the other guy had given up!

Different story…same moral