Bournemouth February 2020 Meeting 

Stop Just Connecting and Start Getting deals and Investors From Your Linkedin Profile - Dave Holloway 

For anyone in business today, a LinkedIn profile is a vital tool and if you are not using it to its full potential, you are missing a trick.

Learn how to build a profile that will allow you to:

•    Get found (for what you want to get found for)
•    Give value
•    Provide your credibility

Why are these important? They are the basis of relationship building, the “know, like and trust” elements that are the foundation to doing business and they can all be demonstrated to potential investors, JV partners and clients with your LinkedIn profile.

Worried that you aren’t using enough (or any) of the various strategies LinkedIn provides for you to:

•    Find
•    Connect 
•    Engage

With those potential investors, JV partners and clients that you know are out there? Learn more about the strategies and how to use them, to give you a better understanding of how to get the best return on your LinkedIn use.

ALSO.. 6 Steps to Creating Brand Equity - Graham Caldow

Brand equity is the value a consumer attaches to a brand above and beyond the actual product or service. 

By developing strong brand equity,you can drive the buying decisions of your customers so that, given a choice, they will choose your brand over others. Brand equity can also help you to use premium pricing and create a ‘halo effect’, so you can offer additional products or services.

During Graham's presentation he will share, from personal experience of creating 3 brands, the steps he had used to start to build brand equity in his property business brand.

You will learn:
1.    How to create your brand history around your story and your why
2.    Why clear brand values are essential 
3.    How to distinguish your brand from other brands
4.    How to make your brand easy to find online
5.    What brand personality is 
6.    How to grow your brand assets.

Whether you are just starting your business or you run an established business, this talk will help you hold a mirror to how others perceive you and your company. It will make you consciously consider your own brand equity.