Chester October 2019 Meeting 

The Estate Planners Secrets - How to protect the assets you have worked hard for - John Ireland

John started Legacy Wills over twenty years ago with the aim of helping those who have worked hard to create wealth, even if most of that wealth is in their home. 

At this month's pin meeting, John's talk will help you to understand the pitfalls of writing a Will, why it’s not always a good idea to use a solicitor and why leaving business shares to your spouse or partner can be the wrong thing to do. 

John will also show you how to ensure that the wealth people create can be protected as fully as possible now and for generations to come.

By using a tried & tested combination of Wills, Trusts and Powers of Attorney - our homes, savings, investments, life assurance, pension plans & death-in-service benefits can be protected.

ALSO.... 6 Steps to Creating Brand Equity - Graham Caldow

Brand equity is the value a consumer attaches to a brand above and beyond the actual product or service. 

By developing strong brand equity,you can drive the buying decisions of your customers so that, given a choice, they will choose your brand over others. Brand equity can also help you to use premium pricing and create a ‘halo effect’, so you can offer additional products or services.

During Graham's presentation he will share, from personal experience of creating 3 brands, the steps he had used to start to build brand equity in his property business brand.

You will learn:
1.    How to create your brand history around your story and your why
2.    Why clear brand values are essential 
3.    How to distinguish your brand from other brands
4.    How to make your brand easy to find online
5.    What brand personality is 
6.    How to grow your brand assets.

Whether you are just starting your business or you run an established business, this talk will help you hold a mirror to how others perceive you and your company. It will make you consciously consider your own brand equity.