Marketing KPI Dashboard
● Performance Overview

MARKETING KPI
DASHBOARD

Updated:
Spend & Acquisition
💸 Marketing Spend
$24,850
↑ 12.4%vs last period
🎓 New Leads (Free)
1,842
↑ 8.1%vs last period
🎯 Cost per Lead
$13.49
↑ 3.9%target: <$12
💡 CPA
$87.20
↓ 6.2%target: <$95
👥 Total Students
14,381
↑ 5.7%vs last period
Lead Source Breakdown
Where new free students are coming from this period
1,842 Total Leads
Best CPL by Source
Organic / SEO$0.00
Referral$4.20
Facebook Ads$11.80
Google Ads$14.50
Webinar$16.90
Revenue & Conversions
🆕 New Paying Students
285
↑ 14.0%vs last period
💰 New Digital Orders $
$41,325
↑ 18.3%vs last period
📈 Marketing Conv. Rate
15.5%
↑ 1.2pptarget: 18%
⚡ Freemium ROAS
1.66x
↑ 0.21xtarget: 2.0x
ROAS Breakdown
Return on ad spend by channel
Freemium
1.66x
Blended ROAS this period
↑ 14.5% vs last period
Ad Spend$24,850
Revenue Generated$41,325
Gross Profit$16,475
Refund Rate3.2%
Facebook ROAS2.1x
Google ROAS1.4x
Organic / Webinar4.8x
KPI vs Targets
Progress against period goals
Marketing Conv. Rate15.5% / 18%
Freemium ROAS1.66x / 2.0x
Cost per Lead$13.49 / $12.00
CPA$87.20 / $95.00
New Paying Students285 / 320
Retention & Student Value
♾ Est. LTV
$318
↑ 5.0%vs last period
🔁 Repeat Purchase Rate
22.4%
↑ 3.1ppvs last period
📉 Churn Rate
4.8%
↑ 0.6pptarget: <4%
↩ Refund Rate
3.2%
↓ 0.4pptarget: <4%
⏱ Free → Paid (Days)
18d
↓ 2dvs last period
Freemium Engagement Rate
Free students actively engaging with content
Lead Quality Signal
38.4%
of free students active this period
↑ 4.1pp vs last period
Opened a lesson38.4%
Completed a module21.2%
Clicked upgrade prompt12.7%
Course completion rate9.1%
Revenue Quality
Revenue reliability indicators
Avg Order Value$145
Revenue / Free Student$2.87
LTV : CPA Ratio3.65x
Refunds this period-$1,323
Net Revenue$40,002
Historical Total (All-Time)$611,610
Webinar Performance
📅 Registrations
612
↑ 22.4%vs last period
🎙 Turn-Up Rate
48.5%
↓ 2.1pptarget: 55%
🏆 Webinar Conv. Rate
19.2%
↑ 3.4pptarget: 20%
Webinar Funnel
Registration → Attendance → Sales this period
Live Tracking
Registered
612
100%
›
Attended
297
48.5%
›
Purchased
57
19.2%
›
Revenue
$8,265
Webinar
Turn-Up Rate by Registration Source
Paid Ad Intelligence
Spend by Platform
Budget allocation & performance this period
CPM & CTR Trends
Early warning signals — last 6 weeks
Blended CPM
$11.40
↑ $0.80 vs last period
Blended CTR
2.84%
↑ 0.3pp vs last period
CPM Weekly Trend
Paying Students — New vs Historical
Period Comparison
New This Period
Students285
Order Total$41,325
Avg Order Value$145
vs Prior Period↑ 14%
Historical All-Time
Total Students4,218
Total Revenue$611,610
Avg Order Value$145
YTD Growth↑ 38%
Monthly New Paying Students
Last 6 months
Social Media Account Growth
Followers by Platform
Week-on-week & year-to-date growth
Live
Platform
Total
WTD
YTD
📘
Facebook
Page likes
28,410
+214
+3,820
📸
Instagram
Followers
19,872
+386
+5,210
▶️
YouTube
Subscribers
11,540
+97
+2,104
🎵
TikTok
Followers
8,935
+521
+4,680
💼
LinkedIn
Followers
5,670
+63
+940
Total All Platforms
74,427
+1,281
+16,754
📊 Total Followers
74,427
↑ 29.1% YTD
📅 YTD New Followers
+16,754
↑ 1,281 this week
WTD Growth Rate by Platform
Post Engagement
❤️ Total Engagements
48,210
↑ 17.3%vs last period
📊 Avg Engagement Rate
4.2%
↑ 0.6ppindustry avg: 2.5%
👁 Total Reach / Impressions
312K
↑ 9.8%vs last period
💬 Comments & DMs
2,840
↑ 21.4%vs last period
Engagement by Platform
Likes, comments, shares & engagement rate — this period
Organic Posts Only
Platform Posts Reach Likes Comments Shares / Saves Eng. Rate vs Last Period
📸Instagram
 14 98,400 12,840 940 2,210
6.1%
 ↑ 1.2pp
🎵TikTok
 8 124,000 18,200 620 3,840
7.8%
 ↑ 2.1pp
📘Facebook
 18 62,100 7,410 840 1,120
2.4%
 → 0.0pp
▶️YouTube
 4 22,400 4,100 380 610
5.2%
 ↑ 0.8pp
💼LinkedIn
 6 5,480 890 60 180
3.1%
 ↑ 0.4pp
Content-Attributed Leads this period
284free signups traced to an organic post or video
TikTok
142
Instagram
88
YouTube
54
CRM Contact Growth
CRM Database
Total contacts, weekly additions, and YTD growth across all lists
Auto-synced
All Contacts
42,816
Added this week+342 ↑
Added YTD+8,940 ↑
YTD Growth %+26.4%
Unsubscribed WTD-18 ↓
Email List
38,104
Added this week+298 ↑
Added YTD+7,820 ↑
Deliverability Rate97.8%
Bounce Rate1.4%
Spam Complaint Rate0.08%
Avg Open Rate34.2%
Avg Click Rate6.8%
SMS / WhatsApp
14,290
Added this week+124 ↑
Added YTD+4,210 ↑
Opt-out Rate WTD0.4%
YTD Growth %+41.7%
Segmented Email Open Rates — vs List Average (34.2%)
Reactivation (Dormant → Re-engaged)
412
dormant contacts reactivated this period
↑ 28% vs last period
YTD Growth vs Annual Target
All Contacts — 8,940 of 15,000 target59.6%
Email List — 7,820 of 12,000 target65.2%
SMS / WhatsApp — 4,210 of 6,000 target70.2%
Weekly Contact Additions — Last 8 Weeks
Marketing KPI Dashboard — Replace with live data source