Hull November 2019 Meeting 

From HMO's to SA's and back - Christine Hertoghe

Christine Hertoghe was nominated one of the 5 best performers of Simon Zutshi's Property Mastermind 4 Programme in 2009. She believes strongly that educating yourself is key to reducing costly mistakes AND to getting more tools in your acquisition box. She has been a landlord for 20+ yrs and has been more actively investing herself since 2007 in order to build her property portfolio. She has been Host of the 'Savvy' Cambridge pin meeting for the last 5 years and a course junkie for much longer!

At the month's pin meeting, Christine will share with you her experience of running first HMOs for the last 10 years and then her latest venture into SAs. With this brand new presentation, she hopes to inspire you to take more action and teach you that persistence pays after all; doesn’t the saying go like this: ‘don’t wait to buy property, buy property and wait.’

ALSO.... 6 Steps to Creating Brand Equity - Graham Caldow

Brand equity is the value a consumer attaches to a brand above and beyond the actual product or service. 

By developing strong brand equity,you can drive the buying decisions of your customers so that, given a choice, they will choose your brand over others. Brand equity can also help you to use premium pricing and create a ‘halo effect’, so you can offer additional products or services.

During Graham's presentation he will share, from personal experience of creating 3 brands, the steps he had used to start to build brand equity in his property business brand.

You will learn:
1.    How to create your brand history around your story and your why
2.    Why clear brand values are essential 
3.    How to distinguish your brand from other brands
4.    How to make your brand easy to find online
5.    What brand personality is 
6.    How to grow your brand assets.

Whether you are just starting your business or you run an established business, this talk will help you hold a mirror to how others perceive you and your company. It will make you consciously consider your own brand equity.