Rise. Adapt. Build.
The AI Revolution Is Here.
Four days in Birmingham to turn AI from something you read about into something your business actually runs on, so you leave with a plan you'll use on Monday morning.
Four days in Birmingham to turn AI into something your business actually runs on.
Reserve My PlaceLunch and dinner included each day. Accommodation is not included, see nearby hotel options below.
"The size of your promise defines the size of your life."
Roger Hamilton, CEO, Genius GroupHoliday Inn, Birmingham Airport
4th-7th November 2026
Business owners ready to build with AI
£2,997
What's Included In Your Ticket
- 4 transformational days of live training, hands-on workshops and a community that pushes you forward, in Birmingham
- Lunch and dinner included every day of the event
- Genius Profiling & Wealth Dynamics assessment to identify your natural business strengths
- Hands-on AI implementation session led by Sonigo's Oliver Sutton and Gail Holland
- AI Lab Gala, a celebration evening to close the week
- A personalised roadmap for building AI into your business over the next 12 months
- Bonus: 1-year Pro Genius Academy membership, worth $1,470, with AI-powered microcourses and a global entrepreneur community
Why This Matters Now
AI, Bitcoin and decentralised technology are rewriting the rules of business faster than most companies can react. That's why AI Lab UK exists: to put you ahead of that curve, not chasing it.
Trade guesswork for a working playbook
Move from reading about AI to actually running it inside your business, so you have a clear rationale for every tool you adopt.
Build AI around how you work best
Uncover your own Wealth Dynamics profile so your AI strategy plays to your natural strengths, not someone else's playbook.
Surround yourself with people moving
Spend four days with founders asking the same questions you are, then build relationships that outlast the event itself.
Get your hands on the tools, not just the theory
Work directly with Sonigo on real AI marketing and reputation tools, so you can put them into your business the following week.
Walk out with a plan, not a notebook
Instead of a folder of ideas you'll never action, leave with a personalised, written roadmap for the next 12 months.
Learn from the person building this movement
Roger Hamilton has spent two decades building the world's largest entrepreneur education group, so this is a rare chance to learn from him in the UK.
A Plan You'll Actually Use.
Four Days In Birmingham.
We keep the room small on purpose, so every conversation in it is worth having.
Reserve My PlaceYour Four Days in Birmingham
In short, four days, each one sharper than the last, take you from spotting the opportunity to leaving with a plan built entirely around your business.
Build Your AI Foundation
Know Yourself. Build Your AI Brain. You'll create your own AI mentor, define your vision and discover how AI can amplify your natural genius. Every participant leaves Day One with their own intelligent AI mentor.
You'll create your own AI mentor, define your vision and discover how AI can amplify your natural genius.
Design Your AI Business
Create. Validate. Build. Turn your business idea into an AI-powered opportunity, and finish the day with a validated business opportunity and a complete business concept.
Turn your business idea into a validated, AI-powered opportunity with a complete business concept.
Build & Automate
From ideas to systems. This is the implementation day. You'll build AI automations, CRM systems, sales funnels, AI agents and a working prototype, and leave with a functioning AI-powered business system.
The implementation day: build automations, funnels, AI agents and a working prototype that runs your business.
Launch & Scale
Present. Refine. Accelerate. The final day brings everything together. You'll present your prototype, receive expert feedback, create a 90-day implementation plan and graduate with your AI toolkit, automation stack and roadmap.
Present your prototype, get expert feedback and leave with a 90-day roadmap and your full AI toolkit.
Learn Directly From
The people building this movement, as well as the people who'll help you put it to work in your business.
Roger Hamilton
CEO, Genius GroupRoger James Hamilton is a futurist and social entrepreneur who founded Genius Group, the world's largest entrepreneur education group, listed on the New York Stock Exchange. On top of that, he created the Wealth Dynamics profiling system and has spent over two decades helping founders align their business with their natural strengths, technology and community.
Roger James Hamilton founded Genius Group, the world's largest entrepreneur education group, listed on the New York Stock Exchange. He created the Wealth Dynamics profiling system used throughout AI Lab UK.
Oliver Sutton & Gail Holland
SonigoOliver Sutton is the founder of Sonigo, a platform helping businesses use AI for marketing and reputation management. Alongside Gail Holland, he leads AI Lab UK's hands-on implementation session, so you leave with practical tools you can start using in your business straight away.
Oliver Sutton founded Sonigo, helping businesses use AI for marketing and reputation management. Alongside Gail Holland, he leads AI Lab UK's hands-on implementation session.
Andy Haynes
Andy Haynes is a former BBC presenter and producer, an experienced after-dinner speaker, master of ceremonies and corporate event host. He is the author of the Amazon best-seller "No More Rent" and hosts pin's Worcester and Global Virtual meetings, as well as being an accredited business mentor and member of the Professional Speaking Association. Andy will host AI Lab UK across all four days, so the event stays focused, practical and firmly rooted in what UK business owners can actually put to use.
Former BBC presenter and producer, author of the Amazon best-seller "No More Rent", and an accredited business mentor who'll keep all four days focused and practical.
Roger's Mentorship
What Founders Say
Genuine Genius Group testimonials, also featured on the official Genius AI Lab page
"Our level of consciousness is the same level of what voice we're hearing in our head."
Lourdes Gant
Founder, Manatee Holdings"The experience has deepened my understanding and more so my integration of values-based leadership."
Sandi Herrera
Co-Founder, Educator Dynamics"My business is adulting and I'm adulting with my business."
Nyrelle Bade
Art TherapistWhere To Stay
Your ticket doesn't include a hotel room, so book your own accommodation. Here are the three closest options to the venue.
Novotel Birmingham Airport
~0.5 miles from the venue area, right by the airport terminal
Birmingham Airport, Bickenhill, B26 3QL
View on map →Crowne Plaza Birmingham NEC
Hilton Birmingham Metropole
Your Questions, Answered
Before You Book
Do I need any technical or coding background to attend?
No. AI Lab UK is built for business owners and founders, not developers, so every session is designed to be practical and usable regardless of your technical experience.
No. AI Lab UK is built for business owners and founders, not developers. Every session is practical, regardless of your technical experience.
Is accommodation included in the £2,997 ticket?
No. Your ticket includes lunch and dinner each day, but not a hotel room. See the "Where To Stay" section above for the three closest hotels to the venue.
No. Lunch and dinner are included each day, but not a hotel room. See "Where To Stay" above for the three closest hotels.
Making It Work For You
Can I really take four days away from my business?
It's a fair question. In fact, AI Lab UK is built around giving you back time, not costing you more of it, so the roadmap you leave with is designed to save you far more time over the next year than the event takes up.
Fair question. AI Lab UK is built to give you back time, not cost you more of it, so the roadmap you leave with should save far more time over the next year than the event takes up.
What's the difference between this and watching free AI content online?
Free content tells you what AI can do in general, whereas AI Lab UK works through what it means for your specific business, with direct access to Roger Hamilton, Sonigo and a room of business owners facing the same decisions you are.
Free content tells you what AI can do in general, whereas AI Lab UK works through what it means for your business, with direct access to Roger Hamilton, Sonigo and founders facing the same decisions.
What happens after I book?
You'll receive confirmation of your place along with venue details and what to prepare ahead of the 4th of November, and after that, our team will be in touch with any updates before the event.
You'll get confirmation of your place, venue details and what to prepare ahead of the 4th of November.
Reserve Your Place at AI Lab UK
4th-7th November 2026 • Holiday Inn, Birmingham Airport
Reserve My Place NowInvestment: £2,997 per person
In addition to lunch and dinner each day, you'll get a 1-year Pro Genius Academy membership (worth $1,470). Accommodation is not included. By booking you agree to our terms and conditions